| CMS | Acronym for "content management system". Highly integrated software solutions for creating all sorts of websites. Mambo is an example of a CMS. |
| CPM | Acronym for "Cost Per Thousand". Relates to the total cost of 1000 impressions for online advertising - often banners and PPC advertising.
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| CSS | Acronym for "Cascading Style Sheets", a very common type of scripting language that allows you to set the properties of HTML tags. |
| KEI | Acronym for "Keyword Effectiveness Index". An algorithm that compares pagerank and the number of searches for keywords. Competitive keywords might have a KEI of less than 10, uncompetitive keywords may be over 1000. |
| NDO | Acronym for "Non Disclosure Agreement". A contract often signed by the employee's of tech companies forbidding them from disclosing company processes, new product ideas, code etc. |
| PPC | Acronym for "Pay Per Click". Pay per click advertising in which the advertiser pays a specific amount each time a user clicks on there advertisment. |
| PR | Acronym for "pagerank". Pagerank indicates your position in the SERP's for keywords related to your site. PageRank is Googles trademarked pagerank technology. |
| ROI | Acronym for "Return On Investment". In the web world used to calculate the return on PPC advertising campaigns. |
| RSS | Acronym for "Real Simple Syndication". Essentially a way of retrieving and listing dynamic content from other websites. |
| SEO | Acronym for "search engine optimization". |
| SERPs | Acronym for "Search Engine Result Pages". The pages that get spat out after you type your keyword or phrase and hit search. |
| URL | Acronym for "Uniform Resource Locator".The URL is the combination of transfer protocol (HTTP), domain name (peakseo) and tld. (.com). |
| W3C | Acronym for (World Wide Web Consortium). The peak body for web standardization.
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| XHTML | Acronym for "Extensible Hypertext Markup Language". Essentially its the next incarnation of HTML after HTML 4, combining HTML and XML. Currently the standard. |
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