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If you’ve decided to undertake a DIY approach to your link trading, or even started to use the commercial brokerage services, its important you lay out your benefits to potential partners.
Apart from the basics, like the  PR of your page, the traffic it receives, possibly the directories its listed in etc, you may wish to offer additional incentives and additional options.
At the outset it’s a good idea to develop a full portfolio of not only text link options, but banner designs as well. So you may have 3 or 4 different text links that your partners can consider when linking to your site. You may also have a collection of banners in all different sizes: full size - 468 * 60, tower/skyscraper 160 * 600, buttons 120 * 90, 120 * 60, micro buttons 88 * 31, square buttons 125 * 125. If you assemble a full collection of banner sizes it gives you partner more options.
Once you outlined a full set of options, you need to consider additional benefits. If your site offers a product that other webmasters in your industry might find if interest, it’s a good idea to bundle up that product for free, especially if the PR of your potential partner is higher than yours. How about the following examples to get the creative juices flowing.
- An e-book. Webmasters are always searching for more knowledge in there chosen field, that’s what separates the amateurs from the pro’s. Offer an e-book for free that you normally charge for, or perhaps buy a bunch of copies in bulk of somebody else’s.
- Cheap rates on advertising. Offer some cheaper rates on advertising, in areas that you have set aside for pure advertising rather that just link directories or link partner areas.
- Offer to reciprocate there links on multiple sites. If your site has a relatively low PR, offer to place there link on higher PR site as well.
- If you have a popular directory section, offer to link on a normal page, plus the directory section, perhaps with a small advertising blurb supporting there link.
That’s just a sample, there are so many different benefits you could bundle with your link trades, and the more options you present to your potential partner, the more likely you are to have success.
In the end, it comes down to a judgment call with a DIY approach to link trading, its certainly a good learning experience and quite often its worth pursuing just for the “networking” factor you get out of it. Who knows what can come from discussions with all these different webmasters; you may just get in on the ground floor of something really exciting.
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