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We know that different search engines have different optimum limits on keyword density, and we know that search engines take into account the keywords that appear in not only the content or text of your pages but also the title, meta tags, alt tags, and header tags. Basically the search engines not only consider what a visitor would see, but all that hidden detail as well.
Determining keyword density requires some relatively simple calculation. Tools like GoRank.com will give you an accurate indication of overall density, but let’s work it out manually. If you have:
- 500 words in your content (excluding title, meta, alt, header and link tags)
- 20 words in your title tag
- 15 words in your meta keyword tag
- 30 words in your meta description tag
- 50 words in your alt tags
- 20 words in your header tags
Then you have a total of 635 words. Let’s say you have
- 5 keywords in your content
- 2 keywords in your title
- 5 keywords in your meta keyword tag
- 2 keywords in your meta description tag
- 6 keywords in your alt tags
- 2 keywords in your heading tags
Then you have a total of 22 keywords; give you an overall density of 3.46%.
22/635 x 100 = 3.46456.
Obviously at this sort of density level you could be playing with fire for Google, an issue still open to debate.
Constantly redesigning your web pages for optimum density is a laborious task so id advise you to take it into consideration from the start and take it one page at a time.
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