Every day, internet users, repeat the same typing mistakes over and over. That culmination of mistypes may seem insignificant, but the truth of the matter is very different. There’s substantial traffic to be had from those mistypes, and as a webmaster, its one of your duties to discover the most likely mistypes for you domain and incorporate that into your overall SEO strategy.

There are a number of options you can take. In terms of domain names, it’s certainly a viable option to pick up your most obvious mistypes as soon as your can. If you’re confident about your sites potential for success, there’s a good chance that domain traders will catch onto your success, and attempt to profit from mistypes. Off course there can be trademark issues involved in that.

Many domain mistypes are for words 5-8 letters long in length. Anything shorter is quite easy to type and anything longer often gets checked by the user. It’s in this middle ground that users make many mistakes.

It’s also wise to list a small selection mistypes in your meta keywords tag, even though as mentioned previously in other articles, meta tags have lost a great deal of power in recent times. If you have popular site, it may be quite easy to pick up some good rankings on these mistypes. Throughout this site I intend to have both optimization and optimisation listed in the keywords tag.

Don’t underestimate the traffic that you could be loosing to mistypes, especially if you have a popular site, after all you’ve invested a great deal of time into the project, and deserve every bit of traffic you receive.