|
Sounds like a rhetorical question, with an obvious answer. Yes! But ask yourself, do I “really” need a high search engine rank? Many people are caught up in the hype that a high search engine ranking is a MUST for every website, but that simply isn’t the case.
You need to define what you wish to achieve with your website. If you are simply putting up a company website because its seen as professional, and you want to provide contact details for existing consumers or other businesses within your industry, then all your looking for is a simple web presence. You can achieve that with a relatively simple site. Providing it’s indexed at least once, then your job is done at that point. Spending hours on optimizing your site for the search engines is a waste of resources.
You also have to consider your target demographic, and how people will find your website.
- Where do my customers come from? Shoppers in a shopping mall, telephone book, or via the net? Are my customers other businesses?
- Are my customer’s tech savvy and likely web users?
- Am I promoting the site with radio, newspaper, business cards, tv advertising etc? If not, then exactly how much time do I want to spend on the site?
Lets say that you’ve come to the conclusion a good quality website is essential, and you want to do more with it than provide simple contact details, perhaps you want to provide online catalogues, an FAQ on your products etc, then you need to spend some time on nailing a quality design, but ranking is once again not necessarily important.
Ranking really becomes important at the point you wish to use the website as:
- Another sales arm for your existing bricks and mortar business. Essentially for online ecommerce.
- A general ecommerce site, selling consumer products.
- An authority site on a specific topic, making your money through advertising and selling third party products.
So to summarize, ranking becomes important if you’re directly using the site to make money. Furthermore, if your product/service is part of a highly competitive marketplace than ranking at this point is absolutely vital. You need to be listed as high as possible in the  SERPs so customers can find your site easily.
Spend some time judging what you wish to achieve with the site. You may find that spending time on optimization yourself or hiring an SEO firm is really not necessary, or worth the expense.
Only registered users can write comments.
Please login or register. Powered by AkoComment 2.0! |
Copyright 2005, PeakSEO.com. All rights reserved.