Yahoo, more than any other search engine, is all about content. Its bias towards content oriented sites has been known for some time now, so in order to get high ranking in the  SERPs you must update your content as often is possible – even if its not your own.
There are a number of ways to add quality content to your site, and the quickest of them is listed below:
Ya I know, your almost sick of hearing about RSS feeds at this point, but there power to influence your search engine ranking is massive. There are a number of factors to consider when selecting your RSS feed.
Source : make sure the source of the feed is knowledgeable on the subject, and make sure they frequently update there syndication. There is a little point in introducing a feed to your site which is full of junk articles and is not updated on a regular basis.
Structure: Make sure the feed is structured correctly, there are all sorts of formats around at the moment, but essentially you want titles, short descriptions, and at least 10 articles per feed. Sometimes feed carry special characters which cannot be rendered by the feed engine. Make sure you examine the feed for any special characters, and if it occurs often, you may wish to use another feed.
Targeted: Most importantly the feed needs to be targeted towards the topic of the page, preferably with a good chance of mentioning your keywords on a regular basis.
Blogs
Blogs these days are valuable tools for traffic. Many blogs receive substantial traffic so it’s a good idea to create a blog on your site. Also Google, indexes fresh blog content very quickly, so its an excellent method of achieving more listings with Google.
Its also incredibly easy to syndicate content amongst blogs, which is one ways blogs achieve so much traffic.
Make sure that within your blog you push the rest of your website, perhaps the main part of your website firmly in front of the user. Let them know the bulk of the actual content is on the main website. Make sure you put up plenty of links to help your overall link popularity for the main site.
Pinching Other Peoples Articles
There are many free article services on the net, two of the best are Ezine Articles and Article City. Both allow you to use the articles listed on the site, as long as you maintain the resource box at the end of the article. This includes the auther and usually a link to his or her website. Some people suggest that using freely available articles can get you in trouble with the search engines, because of the duplicate content rule. The best way to avoid this potential pitfall is to change the formatting of the document (not the text, this isn’t normally allowed). Also, make sure you include this articles on pages surrounded with other content that doesn’t appear on the article site. The greater the differences between the original site with the original article, and your site, the less likely you are to be flagged for duplicate content. In conclusion, in order to achieve the best results with yahoo optimization, you need to be the content king. The above methods represent the fastest way to add fresh traffic and fresh content to your site. Only registered users can write comments.
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